Message From Leadership
Wendy Ferrill
Vice President, Worldwide Sales
As we enter the new year, we want to express appreciation to our valued partners and customers. Your support continues to play an important role in our journey of incredible transformation. Now with three standout companies – WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group® – together under one umbrella and known collectively as BWH Hotel Group, our portfolio includes hotel options in every market segment, creating a leading global hospitality network of approximately 4,700 hotels in over 100 countries and territories.
Listening to our valued partners and customers is critical to understanding the needs of today’s diverse travelers and delivering expanded options and product types. Taking this approach enables us to continue our brand’s evolution and meet those needs and preferences. A recent example of this is our launch of SureStay Studio℠ – which offers additional choices in the premium-economy extended stay segment.
From economy to luxury, BWH Hotel Group offers comprehensive solutions to accommodate our valued partners’ many travelers and travel occasions. BWH Hotel Group brands include WorldHotels Collection brands: WorldHotels Luxury, WorldHotels Elite and WorldHotels Distinctive; Best Western Hotels & Resorts brands: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®; and SureStay Hotel Group brands: SureStay®, SureStay Plus®, SureStay StudioSM, and SureStay Collection®.
Built on the foundation of Best Western Hotels & Resorts, an iconic hotel brand that encompasses over 70 years of legacy and experience, BWH Hotel Group is poised to usher in a new era of options, solutions and value for our partners. We are grateful for your support and loyalty and look forward to our continued partnership in 2020 and beyond.